Assortment Optimization
Measure Product Incrementality and Optimize Your Assortment
Whether it’s for SKU rationalization or creating a winning sell story for a retailer, understanding your product or brand’s incrementality can be critical for maximizing revenue.
Our Assortment models can effectively measure the incrementality of products, brands, sub-brands, flavors, or any other unique characteristics. Incrementality lets you understand the relationship between items on the shelf to ensure that your product is bringing new sales to the marketplace and not simply cannibalizing existing sales.
Benefits
Incrementality
Understand what new sales your product or brand are driving at specific retailers.
Customization
We can customize the model setup to reflect your go-to-market strategy and your key competitors.
Specificity
Get accurate, unbiased results for specific channels or stores, allowing you to create compelling stories.
Background
With over ten years of experience building, customizing, and delivering assortment models, we bring expertise that can turn a complex problem into clear, actionable results. We use the most granular data available to ensure that the millions of natural experiments occuring on shelf every day can be turned into insights to drive your portfolio optimization, effectively sell into retailers, and defend your shelf-space against competitors.
Let’s optimize your product assortment.
Contact us today for a free consultation.